How does Diggy Products Directory Work?

To best explain how the Products Directory works, we need to first clarify how Search Engines work.

You would know that Search Engines are what your potential customers will use to find your business when they are looking for a product or service that you offer. If you don't appear in the higher end of the results list, chances are they won't find you. However, making your business appear here is not as easy as you think.

There is an actual science to making your Web site and products and services more accessible to search engines – it’s called Search Engine Optimisation (SEO), the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. SEO is about understanding what elements search engines look for on a page to help determine the relevance of a page to a search term.

Two of the main elements are:

1. LINKS
By analysing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.

How does Diggy Products Directory help?
By providing information on your products and a link to your page from what is deemed an “important” site. Diggy Products Directory has credentials that make it an “important site” in the eyes of Search Engines, including the fact that it has over 40,000 links including links to a worldwide network of Web site portals and there are constant changes being made to it. If a site that Search Engines consider to be important links to your site, yours is also considered to be more important by association, and therefore your site increases in rankings.

2. KEYWORDS
The frequency and location of keywords on your Web site enables a Search Engine to tell whether or not it is relevant to what a potential customer is searching for. Keywords are counted not only on the part of your Web site that viewers see, but also in the coding behind it (meta tags)

How does Diggy Products Directory help?
Your listing on Diggy Products Directory will be yet another place on the Internet where your business is listed - the listing is also set up to provide maximum exposure to your keywords – both on the page, and on the meta tags.